Australian models were remarkable nonetheless of their admirable beauty and aesthetics but also their good heart. We are already familiar with other countries’ famous models that we don’t know what we’re missing with this Aussies, they are known of their natural beauty, not hiding their fair share of stretch fats, freckles, and glowing glass skin, they will be able to conquer the world by being proud of these perfect imperfections.Modelling agencies Sydney thought that by showcasing flawless brand ambassadors and models would make us drool over the products they are endorsing, but that’s where they are wrong, the masses wanted something real, something authentic, something that’s realistic that they can relate into, and that is something promotional staff were forgetting, they are missing the point of their targeted audiences, how can they expect the crowd to believe in them when they are hiring actors who aren’t even using what they are promoting?, how can they expect them to believe when they are making alterations with the model?.
This is the best part, companies were having difficulty hiring models knowing that they can’t pursue discerning models because fashion models know where to stand. They don’t care whether the spotlight is on them or not, they don’t care whether they are missing something big as long as they know what’s good for them. Their motto? saying no to companies or agencies that also says no about their originality and might destroy their credibility.
On the other hand, Social media is another large platform for businesses to market their products, usually they don’t require established models but just anyone who attains and carries confidence and can influence the public in their field they are into. Social media influencers as what we call them, were famous for being versatile, and being creative on setting trends online, they are promotional models on the net who are good on encouraging and persuading their followers to use a product or services they are endorsing.